Carnival Cruise Line: Continuous Fun
While Norwegian and Royal Caribbean were running ads that looked and sounded the same, Carnival asked us to make something different. So, to show people that the fun never ends on a Carnival cruise, we went with a less expected visual approach. One that captures the idea of continuous fun: looping GIFs. Endless, repeatable, shareable. You know, how fun should be.
I co-wrote the script, attended the shoot, thanked Shaq for helping the Miami Heat win the 2006 NBA Championship, and was involved in all phases of post-production.
Made at Anomaly with Zac Milner, Mindy Benner, David Woodbury and Max Dufrechou.