For their latest batch of banners, billboards, and radio spots in L.A., Delta asked us to keep messaging hyperlocal. A few days after the first board
went up, Julia Wick from LAist wrote, “Everyone else can go home because Delta Air Lines has officially won the niche marketing game."


OOH

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"Delta Ad Expertly Trolls Angeleno Pronunciation Of 'Los Feliz'
To Sell LAX To Mexico Flights"
- LAist

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Banners

 
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Radio


Wieden + Kennedy NY
CDs: Sean McLaughlin, John Parker
AD: Rose Sacktor