While freelancing at Wieden New York, I worked with some pretty talented people to get a few fun things out the door for Delta in Los Angeles. These are the things I made with those people.
Delta Art Billboards promoted Delta flights out of Los Angeles by recreating famous street art from around the world in Los Angeles. To generate buzz on social, we came up with Delta InstaTrips. By snapping and sharing photos on social with #DeltaInstaTripsContest, you could win the chance to fly with Delta to the cities where the original street art murals are located.
"Delta brings street art from London, Melbourne and Mexico to L.A. in Instagram contest" - Creativity
For banners, billboards and radio spots, Delta asked us to keep messaging hyperlocal. A few days after the first board went up, Julia Wick from LAist wrote, “Everyone else can go home because Delta Air Lines has officially won the niche marketing game." Which was cool.
"Delta Ad Expertly Trolls Angeleno Pronunciation Of 'Los Feliz' To Sell LAX To Mexico Flights" - LAist
Wieden + Kennedy NY
CDs: Sean McLaughlin, John Parker
AD: Rose Sacktor