With the exception of my poor photography skills, Google Photos solves every photos-related problem there is. Like running out of space
for photos on your phone. To let the world know, I helped make a bunch of short ads for Snapchat, YouTube, and Instagram.
Google Photos is blacklisted from Instagram. That means they can’t maintain a profile or buy sponsored ads on everyone’s favorite app
for sharing photos. To sneak our campaign onto the platform, we challenged influencers to create their own Free Up Space moments.
The posts generated 25 million impressions. 25 million and one if you click below and take a closer look.
It doesn't take a genius to name an app that scans photos PhotoScan, but someone's gotta do it.
Along with naming the app, I worked on the new brand's identity and wrote its tagline: "Photos from the past, meet scanner from the future."
Google Creative Lab
CDs: Jesse Juriga, Josh Rosen, Tristan Smith