Google Photos

With the exception of my poor photography skills, Google Photos solves every photos-related problem there is. Like running out of space for photos on your phone. To let the world know, I helped make a bunch of short ads for Snapchat, YouTube, and Instagram.






Google Photos is blacklisted from Instagram. That means they can’t maintain a profile or buy sponsored ads on everyone’s favorite app for sharing photos. To sneak our campaign onto the platform, we challenged influencers to create their own Free Up Space moments. Their posts generated 25 million impressions.


Here's a post we made for Google's Instagram account.


A video posted by Google (@google) on



It doesn't take a genius to name an app that scans photos PhotoScan, but someone's gotta do it. Along with naming the app, I worked on the new brand's identity and wrote its tagline: "Photos from the past, meet scanner from the future."

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Made at Google Creative Lab with Jesse Juriga, Josh Rosen and Tristan Smith.