iCorrect – a proposed iOS update that turns texting into a teaching tool – was born out of a simple One Show brief asking if technology is good or bad for kids. We didn’t win, but we did inadvertently stumble into an ongoing conversation about texting and its impact on literacy! Fast CompanyGood Magazine, Techly, and other publications reached out for interviews, and we received countless emails from people of all ages wondering why they couldn’t find iCorrect in the App Store. Take that, 2015 One Show jurors. 



Miami Ad School
Team: Emily Berger, Heinrich Schnorf