Since Masterpass – Matercard’s digital wallet – expedites the checkout process online and in person, you can spend less time paying for stuff and more time doing anything else. Which is ideal. Especially around the holidays.
That’s the story we told across 170+ placements in Manhattan, including Penn and Grand Central Station takeovers, bus wraps, bus stops, newsstands, static billboards, and a digital billboard in Times Square.
Made at McCann with Joel Rodriguez, Jason Marks and Mikayla Lapierre. Illustrated by Ryan Todd. Animated by Made by Radio.