With Masterpass, Mastercard’s digital wallet, you can spend less time paying for stuff and more time doing anything else. Which is
ideal. Especially around the holidays.
So, that’s the story we told across 170+ placements in Manhattan, including Penn and Grand Central Station takeovers, bus wraps, bus stops, newsstands, static billboards, and a digital billboard in Times Square.
Recognition: 2018 New York Festivals Midas Awards Finalist x2
Made at McCann with Joel Rodriguez, Jason Marks and Mikayla Lapierre. Illustrated by Ryan Todd. Animated by Made by Radio.