Delta: InstaTrips
To promote flights out of LA, Delta recreated famous street art from around the world in LA. Then, we gave people the chance to go see the originals with the Delta InstaTrips contest.
"Delta brings street art from London, Melbourne and Mexico to L.A. in Instagram contest" - Creativity
Delta L.A.
Delta asked us to keep messaging hyperlocal for banners, billboards and radio spots in LA. A few days after the first board went up, Julia Wick from LAist wrote, “Everyone else can go home because Delta Air Lines has officially won the niche marketing game. Delta ad expertly trolls Angeleno pronunciation of 'Los Feliz' to sell LAX to Mexico flights.”
Radio
Made with Rose Sacktor at Wieden + Kennedy under Sean McLaughlin and John Parker.